Instagram Is a Good Way To Advertise Your Art

Instagram is a social media platform that’s particularly beneficial for visual artists. From visual artists to fashion designers, With more than 700 million users worldwide, Instagram continues to grow in popularity as an image-based social media platform. In fact, Instagram is the seventh most popular app in the world with users spending almost 25 minutes on the app every day. If you’re an artist looking to grow your audience while also promoting your art, it’s time to get started on Instagram! The following post will explore some of the benefits of Instagram for artists and help you understand how you can use the platform to build a stronger audience of followers who can appreciate your work.

What is Instagram?

Instagram is a social media platform that allows users to post and share photos and videos. Users can add filters, text, and other images to their posts and share them with their followers. Users can then like and comment on posts, while also following and unfollowing other users to stay updated with their posts. Instagram allows users to create a visual identity and share their work with others through a feed that features photographs and short videos. Instagram ads are also available for businesses that are looking to increase their brand awareness.

Creating A Compelling Bio

The first thing that people see when they come across your profile is your bio. This is your opportunity to get your message across and convince people to follow you. Create a bio that not only communicates what you do but also resonates with your target audience. For example, if you create nature-inspired art, you may want to include the word “connecting” in your bio. This keyword will let people searching for nature-inspired art know that your account is a good fit for them.

Finding Your Audience

One of the best ways to use Instagram to grow your art career is to find your audience. This means taking the time to really understand who your ideal customer is. When you know who your audience is, you’ll be able to create engaging content and have them come back for more. You’ll also have a better chance of converting them into paying customers or fans. To get started, think about who buys art. What type of person collects art? How old are they? What do they like? What are their interests? Where do they like to shop? You can also spend some time looking at your competitors. Who do they appeal to? What type of content do they share?

Why Is Instagram Beneficial For Visual Artists?

Instagram is beneficial for visual artists because it’s a platform that’s heavily focused on images. Artists can showcase their work and build a larger audience by posting frequent images that get noticed and go “viral.” Artists can also connect with their existing audience and expand their reach by following and interacting with other artists and their followers. While Instagram is primarily focused on visual content, artists can apply a few basic tips to make their posts stand out. 

  • Create high-quality content:

One of the first things you should do is make sure your images are of high quality. You don’t have to be a professional photographer, but you should make an effort to post good-looking photos. 

  • Use valuable hashtags:

Hashtags are an easy way to get noticed by a wider audience on Instagram. Make sure you’re using relevant hashtags and ones that you think will get your work noticed. 

  • Interact with your audience: 

One of the best ways to grow a following and gain more engagement is by interacting with your existing audience. Make sure you’re replying to comments and following others who might be interested in your work.

Discovering and Networking with Fellow Artists

One of the best things about Instagram is the way it allows artists to discover and network with other artists. If you’re just starting out, you might feel alone and unsure about how to navigate this type of social media. However, Instagram can be a great place to meet and connect with artists in your field. The best way to do this is by following other artists and engaging with their posts. You can then start building a relationship with these artists by commenting on their posts and interacting with other followers. You can also try looking for hashtags related to your art and joining in on discussions by replying to other posts. Create an account that accurately represents you and your art and you’ll be on your way to finding like-minded creators who can appreciate your work.

Showcasing Your Art and Building Awareness

Another way artists can use Instagram is to showcase their work and build awareness around their brand. If you’re an aspiring artist who’s looking to get your work out there but doesn’t have a large following and isn’t sure how others can find you, Instagram is a great place to start. Again, growing your audience is dependent on creating good-looking images that people want to engage with. Post at least once a day and try to make your posts as engaging as possible. Post photos that are representative of your art and include short captions that let people know more about your work. You can also try re-posting photos from your exhibitions or photoshoots to keep your feed fresh.

Promoting Your Art and Events

Another great way to use Instagram as an artist is to promote your work. If there’s a new exhibition or show coming up, you can use Instagram to let your followers know and drive attention to your work. You can use visual carousel posts to show off your work and include an invitation to your exhibition or event. You can also host an Instagram takeover and invite fellow artists to post on your account while you’re away. This is a great way to mix up your feed and keep followers engaged while also promoting an upcoming exhibition or event. You can also use Instagram to promote your online shop or event tickets by linking to your website or ticket page through a sticker or link in your bio.

How to Promote Your Art on Instagram

There are a few different ways you can promote your work on Instagram. While each of these strategies is important, the most important is creating good-looking content that people want to engage with. After creating images that people want to engage with, you’ll want to use the following strategies to grow your followers and get noticed by a wider audience:

  • Post at least once a day 
  • Create visual carousel posts 
  • Use stickers and hashtags 
  • Promote your posts.

Using Visual Content

In addition to creating good-looking content, you can also use visual content to get more engagement on your posts. Visual content includes things like animations, videos, and interactive features. Posts with visual content get more engagement than those without so it’s a good idea to mix up posting your own images and other types of posts. Posting things like GIFs or polls are a great way to mix up your feed and keep your followers coming back for more. Making sure your posts are consistent and on-brand will also help you build a wider audience and gain more engagement. If you’re not sure how to employ visual content in your posts, there are plenty of tools and apps that can help you do this.

The Benefits of Instagram for Artists: Networking and Collaboration

While Instagram is helpful for artists promoting their work, it has other benefits as well. Instagram is a great way to network with other artists and find collaborators who are interested in working with you. You can also use Instagram to connect with other creatives who might be interested in buying your work or hiring you for a project. This is a great way to expand your network and make connections with people who might be able to help you further your career.

Grow Your Brand

Branding is important for any artist hoping to make a name for themselves in their industry. Instagram is a great platform to help you grow your brand. With the help of consistent branding and a well-designed profile, you can turn your Instagram account into a professional-looking page that accurately represents your work. This is a great way to build a stronger brand and get your name out there.


Instagram is a great social media platform for artists looking to share their work and grow an audience. While there are a few different ways you can use Instagram to promote your artwork, it all starts with creating good-looking content that people want to engage with. From there, you can use visual carousel posts, GIFs, and other types of posts to mix up your feed and keep your followers engaged.